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How To Sell Your Home To Millennial Buyers in Athens

The young adults born between the early 1980s and early 2000s, millennials are now a force to be reckoned with in the real estate arena, making up a large portion of the market and expected to be a significant factor in the market’s success. So a large portion of your marketing efforts needs to be aimed at trying to sell your home to millennial buyers in Athens. Your first step, though, is gaining an understanding of millennial home buyers because they differ from other and older target markets in several ways.

Understanding Millennial Buyers

Millennials make up the largest generation in American history, numbering around 90 million. They also exhibit some defining characteristics as home buyers, such as:


Millennials perceive homeownership differently than their parents and grandparents. Instead of viewing ownership as an investment and a status symbol, millennials see it as a necessary rite of passage that marks their entry into independent adulthood. They also, in most cases, don’t expect to live in one home for more than 10 years.


In general, millennial buyers have a “recession mindset” because they have been formed by the state of the economy while growing up. The Great Recession molded them, so they are thrifty and cautious when making financial decisions.


Millennial buyers look for different and very specific things in a home. Because they are basically frugal, millennials are more likely to be looking for and willing to buy smaller and older homes, valuing affordability first and convenience second.


Millennials also shop and research extensively online before making any major purchase. The National Association of Realtors has found that  94% of millennials begin their home search online – which makes social media, quality listing photos, and video presentations key elements in listings aimed at millennials.

Key Ingredients to Sell Your Home to Millennial Buyers in Athens

If you want to attract millennial home buyers, your marketing campaign must include these key ingredients . . .


Millennials could accurately be called the smartphone and social media generation. You’ll never see them without their smartphone, and they are constantly checking their social media accounts throughout the day – keeping in touch with friends, shopping, and even conducting business. The PEW Research Center has found that 82% of adults between 18 and 29 use Facebook regularly. And you will have to do the same to sell to your home to millennial buyers. Building a strong social media presence will allow you to connect with this audience and engage potential buyers through their preferred avenues. Your agent can help you with social media accounts for selling your home. To find out how just call 706-426-1082.


Also, you will have to make some communications adjustments to sell your home to millennial buyers in Athens. You will likely have to forget using phone calls and face-to-face meetings as your primary means of communication. Millennials prefer to communicate via text messages, instant messaging, and email. Ease and speed of communication are their top priorities, and you will simply have to make the necessary adjustments to accommodate them.


Known as ruthless researchers, millennials generally invest a lot of time and effort in conducting thorough research before making purchasing decisions, especially one as large as buying a home. As a seller, then, you need to be able to have word-of-mouth referrals, and your agent must have plenty of glowing third-party reviews. So besides having friends and family recommend your home that’s for sale, you have to use an agent who has a track record of satisfied clients as evidenced by online reviews.

Partner With an Agent to Be a Valuable Resource

Finally, to sell your home to millennial buyers in Athens, you need to keep firmly in mind that most millennials are first-time home buyers. That means they will have lots of questions and will expect answers. So you won’t be just a home seller, but an information resource as well. And the best way to fill that role and greatly increase your odds of selling quickly, you should partner with a knowledgeable real estate agent.

Are you ready to sell your home to millennial buyers in Athens? We can help! Send us a message or give us a call today! 706-426-1082

Georgui Kassaev

Georgui Kassaev was invited to this country in 1996 during the Atlanta Olympic games. The first place he came to call his home after leaving Russia and performing all over Mexico, was Athens. He became a professional mixed martial arts fighter, then coach, and eventually obtained two black belts in taekwondo and Brazilian jiu-jitsu. He formed a specialty carpentry and construction business which sparked his passion for real estate. He then rediscovered his first passion performing. After all, he has performed in the circus since he was eleven years old in front of thousands of people and then again when he was an adult as a professional fighter. In 2018 he landed his first 3 television roles. While acting, he continued developing his real estate skills, becoming a value-add investor in the Classic City and then getting his real estate license. He has now become a listing specialist in the Greater Athens Area, working with homeowners to protect their interests and get them the right price for their property! However, he never abandoned his construction roots and works with investor clients to help them buy properties based on their numbers with no aversion to making multiple offers. Georgui is fluent in three languages Russian, Spanish, and English. He is proficient in video production and social media marketing.

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